Maximise the sale time and buy in sale lines and ensure this
period is not all about less profit. These are lines that you can bring into
your business at an inflated margin with the view to reducing them for the sale
and maintain a healthy profit. Just be aware that the trading standards require
businesses to “price establish” for 30 days prior to the reduction otherwise
you cannot legally show the original price and full reduction. Contact your
local consumer direct helpline for more information. Speak to suppliers and see
if they have any lines that you can buy cheaper, but be warned buy carefully.
Its always a good idea to look for lines that do not carry a RRP then you can
set your own retail prices.
Get new season lines in early is often a good opportunity to
take advantage of the additional foot fall generated through your business at
sale time. Your business should benefit
enormously during the sale period of both new bargain hunters as well as your
loyal all year round shoppers, who will of course come in looking for a
bargain, however may well be tempted by new product displays at the same time.
So ensure that the shop floor optimises NEW lines in a beautiful tempting
manner.
