It is that horrid time of year again, Sale time! It is
disliked for many reasons, over the years I have heard many different reasons
as to why...
We get a different type of customer, shop always looks
horrid and messy, disrupts every day full price sales, hate reducing stock and
selling at such low prices. But let us look
at the sale in a different light as with the right planning and organisation
the sale could be one of the busiest and most profitable part of the season.
Sale preparation is key. Pay particular attention to
advertising, signage and display, window message, timing of sale event and then
apply exactly the same to your web site.
