The last in my series about Christmas trade and how to make
the most of it.................
Gift wrap & Vouchers; Promote both of these services, an
absolute must in today’s market. Make sure who ever is wrapping is fast and
efficient and does not interfere with the speed of the till and selling. It
does not need to be expensive and can be free over a certain value if cost is a
concern. Vouchers are an ideal
opportunity to get the customers back into your business in the New Year when
it is quieter, promote them and use them as a selling tool when people are
concerned about size and what colour to buy. A frequent concern is that a
voucher is not considered a thoughtful enough gift, so make it ………. offer a
beautiful voucher, beautifully gift wrapped.
Website; Once all of the above is right in your shop then ensure it
is all correct on your web site too, after all this is your global shop window!
Opportunities; Take the opportunity to make the most of the
additional footfall of new and existing customers. Think about how you can
entice them back again in the New Year. Run a promotion or an event, give out
invitations and add to them to your data base. Look at attaching the purchase
receipt to a small leaflet that contains your web address, returns policy and a
discount of next purchase if they should return within 30 days. It is time to
think outside the box!
Happy Christmas!
