Great Product; Most of which may well have been ordered many
months ago, ensure you have new merchandise arriving into your business
throughout the Christmas period, if you have not planned this, ensure the shop
is re merchandised regularly to give the impression of newness. This can be
achieved easily, change to merchandising by colour, by brand by solutions type.
Mix gifts in with lingerie, create a lifestyle of mix and match gift Ideas.
Display the product with a target customer or solution in mind, teenager,
mother, wife or lover! Keep the stock moving, create different looks and make
it interesting.
Christmas Trade - Part 2
Promotions; This is where all your earlier heard work in
building that data base is paid back, do a mail out, Invite your customers to a
special Christmas gift evening or event. Use your SMM, company face book page
and Groupon for those special offers and of course twitter. If you don’t shout
about what you are doing no one else will.
