The high street multiple retailers clear their seasonal
lines very aggressively so plan your sale to be in a tight effective time
window that works for you on your particular high street. It should resemble a
military procedure...
Do not have your sale on for any longer than 3-4 weeks. There is one thing that is a certain,
clearing stock does not get any easier if you procrastinate, if it did not sell it in the first season it
most definitely will not sell during the second. Keep reducing it until it goes
during the first sale period and then right it off and donate to charity,
otherwise it will:-
•Clog up your OTB
•Reduce your stock turn
•Reduce cash flow
•Tie up money in unsalable stock
•Overload your stockroom whilst continuing to devalue
•Make your shop floor look untidy and distract from new
season displays and product messages.
