Staff; Not only do you need the right staff they need to be
in the place at the right time and they need to be well trained on the product
and your systems. Make sure you have fast staff on the till and the right
fitters and sales people on the floor. Keep your staff happy and motivated,
atmosphere is everything in a shop, the mood the vibes, smell and lighting. It
has to feel right and the staff will be happy.
Christmas Trade - Part 3
Continue the theme from the window, promotion or web site
through to the shop floor. With 60% of purchasing decisions being made after
the customer has entered your shop it is so important to get your shop displays
looking good. If the customer is attracted by the window or promotion then she
should be able to find it with ease when she comes into the shop. The “theme”
is important no matter what time of year but particularly at Christmas time, so
make it extra special colourful and chearful. Shoppers Like to enjoy shopping
so make is easy and fun for them, group related and coordinating product and
gifts together, ensuring that add on sale. If you have any promotions or offers
on then ensure they are displayed prominently and above all in a tasteful way.
