Check out the demographics
ensuring that the target customer for your product exists; don’t forget to look
at your competitors that will draw people to the area, how do they look like
they are trading? Don’t be frightened to “look your competitors in the eye” as
you can benefit from their customer base as well as their marketing efforts,
but you must be confident that you will be able to compete. Look out for the
neighbourhood traffic generators such as colleges, schools, Offices, Parks etc.
Is there any local parking? Is it pay as you enter or as you leave?
