Conduct a survey in the town and ask people
what they want and what is missing. It may be best to have it completed by
friends and family that are not necessarily emotionally involved, listen and
act on negatives and build on the positives. Do not forget to review your curb
appeal and look very closely at the window and exterior of your shop, ask
people what they think, see it with fresh eyes. Can you add an A frame outside
detailing regular new products, offers, events and services to tempt customers
in? Is your shop window lit at night? And finally why not consider adding a window
perforation to your front window allowing you to digitally print a message on
Vinyl. It can be seen clearly from the outside and does not restrict your view
or light on the inside.
