Enhance and improve on what you already have,
look for exciting and unique lines that your existing customer will also buy
into as well as attract a new base. Don’t forget to ensure that for every new
product that you introduce your staff is 100% trained and informed on it, there
is nothing worse than ill-informed staff. A possible issue when considering
niche market products are they by definition appeal or are only relevant to a
small but specialised market sector.
Another tip when looking for
new product lines is to ensure that they
offer high or higher margins that will enhance your profitability and lastly remember it is so important as
retailer to push the boundaries, be different and unique in every way including
offering the highest level of customer service and shopping experience, it’s
not just about the product.
