There is nothing wrong with re-inventing your
business in order to attract new customers and ultimately increase your turnover,
every detail in your business is so important, as customers can be few and far
between. But let’s be clear, no one can something for everyone so don’t even
try; your stock levels will go through
the roof and you will have no clear message for the consumer leaving everyone
unsure as to why they should shop with
you. When considering changing your product mix, even if it is niche, remember
to stay true to your original business plan and company ethos, unless of course
it was deeply flawed in the first place.
