I cannot emphasise enough how important it is to analyse and
plan your seasonal spend to avoid overspending before the season even starts.
The budgeting process for next seasons spend should start as early as only a
couple of months into the current season and should be on going. The aim is to
understand the lessons that can be taken from the previous year and to review
how much OTB you are prepared to commit up front, it is always recommended to
keep a % back. This will enable you to buy into that high fashion trend, pay
your bills on time and lastly to replenish regularly on your basic bestselling lines.
