2 of 2 - Clarifying the returns policy and what retainers are obliged to offer


Consumers get confused because the high street offers far better returns and exchange policies that the consumer legal right’s demand and this is often where problems can occur. As you will be in direct competition with your local high street it is important to offer the same if not better returns policy’s and services which will maintain and help excellent customer trust and confidence when purchasing from your business and ensure consumer will return time and time again.

You should also be aware under the Consumer protection, unfair trading regulations 2008 it is a criminal offence to mislead a consumer about their legal rights Eg;- you cannot state No Refunds, Sold  as Seen etc... Check out www.tradingstandards.gov.uk for more detailed information or request a leaflet that is always good to have to hand.



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1 of 2 - Clarifying the returns policy and what retailers are obliged to offer


Under the Sale of Goods act 1979 a consumer is entitled to a refund, replacement, repair or compensation when goods are either faulty or are not as described. In the instance where a customer has either just changed her mind, bought the wrong size or received an unwanted gift there is no legal right to a refund or even an exchange.  However if you are selling door to door, on the Internet or via mail order then you have to allow 14 day period for a customer to return goods even if she has just changed her mind.  Check out www.tradingstandards.gov.uk for more detailed information or request a leaflet that is always good to have to hand.



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3 of 3 - How effective is Social Media Marketing?


Be clear on what you want to achieve from SMM and how you want to get there and in what time scale. Do not do too much too soon as it could become all-consuming and you will take your eye of all the other balls that you are balancing. Research which platforms best suit your business and will deliver you the best results, a gauge might be to look at what your competitors or similar type of successful businesses are using. Lastly once you start SMM review after a few months and ask yourself is it all working? If not concentrate on just what is working and getting you the best results and lastly enjoy it, it is fun! Good luck!



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2 of 3 - How effective is Social Media Marketing?


Social Media Sites allow us to connect to people and businesses faster than ever  which means you can form closer relationships and have quicker access to new people and business opportunities. So are you missing out? If SMM is used and handled correctly then the answer is simply YES. How do you get started? Go on a course, a beginner’s guide to SMM.  A lot of funding for courses has dried up but  check out your local University business hub, Local business networks and  if you are a member, ask the FSB and of course search out on Google. Once your course is completed then you will need an achievable plan as even though many SMM applications are FREE they cost time to set up and manage effectively and time in a small business is money.



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