1 of 3 - How effective is Social Media Marketing?


There is so much talk about SMM now but how effective is it really for the average sized lingerie retailer? All you have to do is look at the statistics;
·       81% of small businesses reporting to using SMM
·       One in every nine people on Earth is on Facebook, that’s 750 million users!
·       More than 2.5 million websites have integrated with Facebook
·       190 million average Tweets per day occur on Twitter
·       Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)



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2 of 2 - How to increase the footfall in your lingerie business


Conduct a survey in the town and ask people what they want and what is missing. It may be best to have it completed by friends and family that are not necessarily emotionally involved, listen and act on negatives and build on the positives. Do not forget to review your curb appeal and look very closely at the window and exterior of your shop, ask people what they think, see it with fresh eyes. Can you add an A frame outside detailing regular new products, offers, events and services to tempt customers in? Is your shop window lit at night?  And finally why not consider adding a window perforation to your front window allowing you to digitally print a message on Vinyl. It can be seen clearly from the outside and does not restrict your view or light on the inside.



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1 of 2 - How to increase the footfall in your lingerie business


Footfall is always a concern of every business owner at the moment, so here are a few ideas…. Firstly if you are not active on SMM then start now as 83% of small businesses report this as being both lost cost and very effective. Alternatively get out on the street. Invite customers in or take your product services to the street. Hand out leaflets with product details or offers, Invitations to events or create an attraction to encourage them to stop and talk just outside the shop or even better just inside. The key is to create excitement and interest that is relevant and interesting to your target customer. Can you join forces and collaborate with other local, relevant business merge data bases, cut costs and increase audience?



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3 of 3 - Finding the right location for your lingerie business


Consider if the premises allows your business to expand. Don’t forget to talk to the local Police, what is the crime rate, any problems? What will the insurance premiums be on the premises and what if any modifications will they require you to complete? Finally negotiate a lease that works for you, not your landlord and it must meet your business plan. Don’t be scared of getting someone a professional to negotiate the lease on your behalf, they may end up proving to be very cost effective. Good luck!



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2 of 3 - Finding the right location for your lingerie business


Check out the demographics ensuring that the target customer for your product exists; don’t forget to look at your competitors that will draw people to the area, how do they look like they are trading? Don’t be frightened to “look your competitors in the eye” as you can benefit from their customer base as well as their marketing efforts, but you must be confident that you will be able to compete. Look out for the neighbourhood traffic generators such as colleges, schools, Offices, Parks etc. Is there any local parking? Is it pay as you enter or as you leave?



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