What comes next & where do we look to the future to
understand and predict where this vastly evolved category is going to maintain
its rapid growth for the next 5 years. The USA, well no I don’t think so I
think we need to look in our own back yard and turn to Europe. Its fashion
shape wear it is colourful, trend driven and you guessed it great to look good
in too. Now lets be clear, we may well have to compromise results &
performance to get the right fabrication and appearance in Fashion shape wear
but the brand that can achieve all the demands would indeed be the winners for
the next decade. Good luck everyone!
