3 of 4 - How important is shapewear in your business?
Let’s look at the brands that have built the UK market to
wear it is now: - Miraclesuit offering cut & sew extra firm technology
where you will drop a dress size in 10 seconds! Flexees offering a wide array
of garments that sculpt & smooth. Body wrap, Trinny & Suzanna and Spanx
, offering that Santoni manufactured seam free stitched technology offering
everyday comfort, smoothing and medium body compression. One thing they all have in common is everyday
shapewear in Nude & black, maybe a tiny bit of white if we are lucky. Why
do they do this well its because these are the colours that sell by far the
best.
