With so many different shapewear brands on the market today
and so many different styles to choose from how can we know which ones really
work and which silhouettes actually shape the areas we want to target? If you are only just turning your attention
to shapewear it can be slightly overwhelming, faced with a plethora of product
that may all look quite similar and all claim to do the same thing! The
tendency could be just to choose the brand you have heard of but that would be
a big mistake… there are more pressing considerations than which brand has the
biggest marketing budget!
Intimate Apparel Consultancy was founded by Claire Franks in 2009, providing an Industry specific business consultancy service specialising in the Lingerie Industry. With over 20 year experience in the Intimate Apparel Industry, Claire Franks and her associates can offer a wide range of solutions and advise to all types of business issues, from start up retailers, new brands, all the way through to multi National retailers and branded wholesalers.