- Make sure what offers you do have are displayed well in store, you don’t want your customers to miss them.
- What promotions do you have lined up, are they going to be effective enough, can you do more, give a better offer, stronger promotion? This is where your data base of customers comes into its own. Use it! Invite them in entice them with exclusive offers and events……….VIP evening? VIP offers / sale day?
- Staff motivation – keep energy up. They are your one big asset. Incentives don’t have to be expensive. Maybe companies you buy from can denote some prizes.
- Look at your advertising calendar, is it strong enough?
- Is a Mid season sale required?
2 of 5 - Reviewing the season and business so far
Let's address what you could do if your sales are down...
