1 of 5 - Reviewing the season and business so far

So here we are trade shows are over and the AW2012 seasonal buy should now be complete. It is time to look at this season’s performance so far. So how is it? The obvious way of looking at this is sales vs Budget or target to date. If sales are lower than expected then cash flow could be a serious concern. What should we be looking at?

Let us first address why sales could be down...

  • Check your shop / store feels right? Is there a good feeling when people come in, is the atmosphere right? Nice scent and good displays of exciting product. Are the windows a WOW!? Do the same checks for the website if you have one. 
  • Identify what is and isn’t selling, identify the problem areas and act on them. Is your web site giving you enough business if not why not. 
I like this one...

  • Promote your best sellers and not necessarily your worst. Have a top ten list or area of product! Top ten display area maybe? This way you show them what to buy by displaying the popular lines prominently.



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