So lets now look at the OTB (Open to Buy) for next season and decide how you are going to split it. This is often tricky without first reviewing the branded collections and seeing all the newness. However having an initial plan will keep you on track and at least it will ensure your monies are not wildly overspent on the wrong areas. Don’t forget to keep a part of your OTB back, this will enable you to have monies in season to buy into that high fashion trend that has taken you by surprise, enable you to replenish regularly on your basic best selling lines or keep on top of paying the bills should trade be a little tougher in the earlier months than expected. Your buy should also take into consideration what events or promotions you are going to run in season and ultimately what products you will require to support these events? Remember to speak to your current branded suppliers and see what can they do to help and support you. They may even sponsor an event if their brand is uniquely featured.
Intimate Apparel Consultancy was founded by Claire Franks in 2009, providing an Industry specific business consultancy service specialising in the Lingerie Industry. With over 20 year experience in the Intimate Apparel Industry, Claire Franks and her associates can offer a wide range of solutions and advise to all types of business issues, from start up retailers, new brands, all the way through to multi National retailers and branded wholesalers.
Analysing your business - Part 3
So lets now look at the OTB (Open to Buy) for next season and decide how you are going to split it. This is often tricky without first reviewing the branded collections and seeing all the newness. However having an initial plan will keep you on track and at least it will ensure your monies are not wildly overspent on the wrong areas. Don’t forget to keep a part of your OTB back, this will enable you to have monies in season to buy into that high fashion trend that has taken you by surprise, enable you to replenish regularly on your basic best selling lines or keep on top of paying the bills should trade be a little tougher in the earlier months than expected. Your buy should also take into consideration what events or promotions you are going to run in season and ultimately what products you will require to support these events? Remember to speak to your current branded suppliers and see what can they do to help and support you. They may even sponsor an event if their brand is uniquely featured.
