In the past I have spoken at length about how important effective planning is and that’s its all about reflection, analysis and vision. So lets look with a fresh mind on what we should all be doing.
'Planning' is such a big and ambiguous idea but it creates strong guidelines, without these targets how can you tell how well your business is doing..? It’s always good to reflect on what worked and what didn’t, but likewise you have to be able to plan forward and to be able to see & predict the trends and know where your market is going. This will help you decide what you need to do next with your business. The aim of analysis is to understand the lesson’s to be learnt from the previous year. A process of SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats, with the main focus being on opportunities going forward i.e. New product areas? Growth of existing successful areas ....
