A distributor is a company who buys and imports products in from another country, they buy the product at a discount and in turn warehouse and re sell them onto the retailer or direct to the consumer. Most distributors provide strong manpower and cash support to the manufacturer and their promotional efforts. They are able to set the prices themselves ( often within guidelines from the manufacturer) and provide a range of services such as; product information, sales estimates and forecasts, technical support, after-sales services and credit to their customers.
