Part 2 of 3: New to the industry? Are you unclear on exactly what the difference is between the different types of suppliers: distributors, agents and reps?


Company representatives are fully salaried and employed persons who have company cars and expense accounts. They often receive a basic salary as well as a small % commission and target driven bonuses. They are in effect paid to service, sell to and visit every customer on their territory and represent “The Company” they work for and to sell its merchandise.