Introduce opportunities for joint promotions
with fellow traders, evening events, promotional discount weekends anything
that would draw people into your town? A late night shopping night once a month for the town
centre maybe, especially if you are on the commuter route from the
station. Could you and a complimentary
trader offer something together e.g. a fashion or beauty evening? Don’t forget to research local events and
business networking evenings as these often offer the opportunity to get up and
promote your knowledge, products and
expertise with other potential
customers.
Lastly of course we have Websites and Ebay & Amazon,
these will be instrumental in widening your customer account
base and Ebay & Amazon offer you an
opportunity of selling on line without the cost of your own site, how much
easier can it get?
