There
are also opportunities for free publicity all you have to do
is generate news worthy stories. Use your local press and radio; they look for
human interest stories as your business is about
people, let them know
about the arrival of new interesting product range, fitting events, specialist
services and your involvement in community activities e.g. fundraising for
local charity or breast care and always
announce any trade awards. The more the name of you, your services and
business are in the press the better.
