I cannot emphasise enough how important it is to analyse and
plan your seasonal budgets to avoid an overspend situation or cash flow issues in
season. The process should start as early as only a couple of months into the
season and should be on going. The aim is to understand the lessons that can be
taken from the previous year and to review how much OTB you are prepared to
commit up front, it is always recommended to keep a % back. This will enable
you to buy into that high fashion trend, pay your bills on time and lastly to
replenish regularly on your basic bestselling lines.
