The last part in my Bra fitting for sales blog posts are to summaries and priorities;
- Get your staff well trained and regularly trained, either by using many different branded “free” courses or by using an independent specialist who offers bra fitting training using all your different brands. After all it is so important that your fitters fully understand each brand, the shapes and how they fit. Do it properly or do not do it ayt all. Be clear, you offer a bra fitting service not a measuring service. There is a significant difference. You will fit the customer in a bra that fits her, during a private personal process, NOT measure her body with an often inaccurate measurement so she can go elsewhere to buy an Ill fitting bra!
- Ensure your staff understands the purpose of fitting and serving a customer; to increase and generate multiple sales, add on purchases. This in itself is a training day and course. How do your staff introduce the add on sale of a piece of shapewear now that’s a skill in itself!
- Promote your fitting service and skills. Ask for testimonials from your customers and put them on your web site or on fitting leaflets that you can distribute.
- Offer regular “free” fitting events. Make them fun and enjoyable, the talk of the town!
- When you have that customer in the fitting room, make the most of it. After all, all she wants is a comfortable, good fitting bra, how difficult is that?
After all sales in about selling what your customers don’t know that they need yet… isn’t it?
