So the message in this, don’t let your fitting service get in the way of your business, sales and ultimately profit. Let’s be clear, fitting service is only there to enhance and ensure you have a long term business by ensuring your customers return time & time again. Once the “fitter” has the customer happy, elated, impressed and pleased with her new silhouette and body shape, she is totally in your hands. You want the customer to return, so do not take advantage but do take this opportunity of maximizing the sale, after all customers are difficult to find at the moment. A perfect example of this is becoming a local “specialist” retailer. Some assiduous brands currently offer extensive expert training in both mastectomy & maternity products and related fitting processes thus allowing the retailer to offer a dedicated service to women creating unparalleled customer loyalty. Another reason for considering diversifying into this specialist area is that other areas of the business that used to be considered as niche, such as Large cup sizes or small back sizes which are now increasingly common place and do not offer the stores any individuality.
