Many retailers are trading on a prayer this last quarter, with much resting on its success. The Christmas period accounts for up to half of a retailer’s annual profit, making this the most important trading quarter and event of the entire year’s calendar, so how do we go about ensuring it is a success? In many ways everything you have done and planned earlier on in the year now comes into play. But how do we ensure that the Christmas shoppers come through your door?
Fantastic Windows; The focal point of a shop, no matter how large or small, is its windows. This is where you reveal your identity – the very essence that makes your shop unique. It is the first thing that shoppers notice and just like a book cover, your shop will be judged upon it, so getting it right is key. Ensure they are clean, well painted on the outside and stunning on the inside. Don’t forget to light them at night, to catch the eye of those people walking or driving past of an evening. Make the window’s extra special, exciting and eye catching and full of gift solution ideas.
Stockrooms; Make sure the stock in the stockroom is on the shopfloor, such an obvious but sadly oh so often trips up the most seasoned retailer, including Mary Portas! Staff need to be aware of what is there and checking and re filling morning, noon and night. It will not sell in the stockroom unless of course you are offering guided tours ...
