Thinking of adding the swimwear accessories category to your shop now? Sun hats, sunglasses, beach shoes, jewellery & clothing
Start up a Checklist;
- Allocate 10% of your overall swimwear budget to start this category
- Ensure everything accessorises and compliments in price, design & taste with your swimwear range
- Do not underestimate how important it is to offer the matching printed pareos with your premium brands.
And most importantly...
Think about it... If your customer is happy to buy a £130 swimsuit, does she really want to be seen in a cheap wrap costing £15? I don’t think so!
Think about it... If your customer is happy to buy a £130 swimsuit, does she really want to be seen in a cheap wrap costing £15? I don’t think so!
My advice to all of you lingerie shop owners is that this part of the market is growing! so why not try some new, exciting things and don't be afraid experiment. This is what makes the independent sector so much more interesting and unique. Have fun with it and enjoy. If you love it your customers should too!
