Time to Talk Swimwear - Part 1



With great thanks to the fabulous weather we have been enjoying... swimwear sales are BOOMING!


May proved to be a real success with one online retailer reporting their “best week EVER on swim”
Sales are on the up for the second year in a row with established brands like Miraclesuit announcing +49% year on year growth!

So how can we maintain this momentum year on year even when the weather is not on our side?

The answers could be simple; expand and offer an entire lifestyle collection by adding accessories to your swimwear department


such as; 
  • Sun hats
  • Beach bags
  • Sandals & Beach shoes, 
  • Wraps & Pareos  
  • Beach/Holiday jewellery. 
All of these lines should offer you higher profit margins, boosting the lower profitability traditionally offered in the Branded swimwear sector. These increased margins can help businesses to offer in seasonal promotions and discount periods when trade needs that additional sale boost.


Thankyou for reading, remember to look out for part 2 which will be appearing next week.





Posted by
Labels: , , , , ,