Your shop window is so important, it’s the invitation to your
shop, the reason why so many may or may not enter. Sometimes we keep to the
same old thing and we loose sight of the basics and what made us successful. So
let’s go back…when planning your window choose the right theme and most
importantly a single theme, that is appropriately timed, it can be a seasonal
theme, colour theme, or branded product theme. Keep it simple. Less is more
approach works best, as an uncluttered sleek display looks more professional and
allows customer to view product and understand your message more easily. Place
items at different heights that create visual interest and encourage the eye to
wonder across the display. E.G; for a
Spring Summer theme the window could be vibrant and fun using bright or floral
prints, why not get down to the local garden centre, find some pots and plants
do a garden themed window.
