For a unique approach to window fittings… look at working
closely with other local shops and stores like Brick a Brack, Antique shop, furniture shop, lighting shop
and ask to use their items as props if they compliment or strengthen your theme,
as s pay back put a sign in your window to promote their items in return. Or ask
your suppliers for any large branded images that are relevant to the product
you’ve brought… use them as backdrop to the window, maybe run a competition or
offer at the same time from that brand for more impact and a stronger message. Think
differently.
Part 2 of 3 Exciting window displays
Plan ahead so you leave yourself with lots of time to find
those eye catching pieces to enhance your product message. Look at working with
the local college, art and design course or fashion students, would they like to work on a window design project? Run a
competition and involve your local press as it will generate interest and
attract the attention from a new set of potential customers. Involve friends and
family or even better your staff ; what ideas do they have, involve them, make
it fun, exciting and ultimately enticing.
Part 1 of 3 - Exciting window displays
Your shop window is so important, it’s the invitation to your
shop, the reason why so many may or may not enter. Sometimes we keep to the
same old thing and we loose sight of the basics and what made us successful. So
let’s go back…when planning your window choose the right theme and most
importantly a single theme, that is appropriately timed, it can be a seasonal
theme, colour theme, or branded product theme. Keep it simple. Less is more
approach works best, as an uncluttered sleek display looks more professional and
allows customer to view product and understand your message more easily. Place
items at different heights that create visual interest and encourage the eye to
wonder across the display. E.G; for a
Spring Summer theme the window could be vibrant and fun using bright or floral
prints, why not get down to the local garden centre, find some pots and plants
do a garden themed window.
Part 2 of 2 - Price Increases
Manufacturing volumes are generally much lower than a few
years ago; a direct reflection on demand from high street. With an upside of
lower volumes the downside is higher prices and as companies look closer to
home for new manufacturing partners to help accommodate shorter lead times and ultimately
less risk. Some brands and suppliers that have delayed passing on the full
impact of price increases for a couple of seasons are now having to give in as season
after season of lower profit margins are finally taking their toll.
In previous years there has always been an influence in the pricing
process that could offset a price increase, but sadly for the last couple of
seasons nothing has been available.
Everyone’s margins throughout the supply chain are being
compromised. Rest assured you will not be the only one putting up prices, and
you must try no matter what to protect your profit margin and secure you are
here to trade another day.
There may be some light on the horizon as some predict that
prices may well start to come down over the next year or two, we will have to
wait and see…
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