There is nothing wrong with re-inventing /
reviewing your business in order to attract new customers and increase your
turnover In a recession, every detail of your business is so important as
customers can be few and far between but let’s be clear no one can something
for everyone so don’t even try; your
stock levels will go through the roof and you will have no clear message for
the consumer leaving everyone unsure as to
why they should shop with you in the first place.
2 of 2 - Clarifying the returns policy and what retainers are obliged to offer
Consumers get confused because the high street
offers far better returns and exchange policies that the consumer legal right’s
demand and this is often where problems can occur. As you will be in direct
competition with your local high street it is important to offer the same if
not better returns policy’s and services which will maintain and help excellent
customer trust and confidence when purchasing from your business and ensure
consumer will return time and time again.
You should also be aware under the Consumer
protection, unfair trading regulations 2008 it is a criminal offence to mislead
a consumer about their legal rights Eg;- you cannot state No Refunds, Sold as Seen etc... Check out www.tradingstandards.gov.uk for more detailed information or request a leaflet that is
always good to have to hand.
1 of 2 - Clarifying the returns policy and what retailers are obliged to offer
Under the Sale of Goods act 1979 a consumer is
entitled to a refund, replacement, repair or compensation when goods are either
faulty or are not as described. In the instance where a customer has either
just changed her mind, bought the wrong size or received an unwanted gift there
is no legal right to a refund or even an exchange. However if you are selling door to door, on
the Internet or via mail order then you have to allow 14 day period for a
customer to return goods even if she has just changed her mind. Check out www.tradingstandards.gov.uk for
more detailed information or request a leaflet that is always good to have to
hand.
3 of 3 - How effective is Social Media Marketing?
Be clear on what you want to achieve from SMM and how you
want to get there and in what time scale. Do not do too much too soon as it
could become all-consuming and you will take your eye of all the other balls
that you are balancing. Research which platforms best suit your business and
will deliver you the best results, a gauge might be to look at what your
competitors or similar type of successful businesses are using. Lastly once you
start SMM review after a few months and ask yourself is it all working? If not
concentrate on just what is working and getting you the best results and lastly
enjoy it, it is fun! Good luck!
2 of 3 - How effective is Social Media Marketing?
Social Media Sites allow us to connect to people and
businesses faster than ever which means
you can form closer relationships and have quicker access to new people and
business opportunities. So are you missing out? If SMM is used and handled
correctly then the answer is simply YES. How do you get started? Go on a
course, a beginner’s guide to SMM. A lot
of funding for courses has dried up but check out your local University business hub,
Local business networks and if you are a
member, ask the FSB and of course search out on Google. Once your course is
completed then you will need an achievable plan as even though many SMM
applications are FREE they cost time to set up and manage effectively and time
in a small business is money.
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